Whitepaper: How the WebMD Brand Drives Results
According to research by independent firm Blue Research, “More than two-thirds (68%) of participants named WebMD.com, unaided, as the first website they think of for health information.” But can our brand name actually give wellness program engagement a boost? What value could “WebMD” bring to your program communications and website?
In this report, you'll learn:
- How a trusted brand affects people’s attitudes and opinions
- How people feel about WebMD versus their employer or health plan
- How people feel about their wellness programs
- And a surprise result we learned after conducting the study!

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